The martech operating platform behind BMG performance execution.
Adeqo is the proprietary platform BMG uses to standardize campaign execution, validate tracking, govern media workflows, and connect paid, organic, GEO, and AIO signals into one operating layer.
Not a dashboard. Not an AI wrapper. An operating layer.
Most performance problems do not start inside the ad platform. They start in the operational layer: inconsistent campaign setup, broken tracking, weak QA, fragmented reporting, and disconnected search signals. Adeqo exists to govern that layer.
Rules-enforced execution standards
Campaign naming, UTM architecture, tracking requirements, launch QA, and campaign blueprint logic are enforced before work goes live.
Deterministic · AuditableCross-channel performance interpretation
Paid media, analytics, SEO, GEO, and AIO signals are mapped into account-level recommendations and business-readable reporting.
LLM-assisted · Reasoned over your dataScoped automation where it earns its keep
Agents assist with monitoring, summarization, anomaly detection, QA routing, and recurring workflow execution — deterministic checks remain deterministic.
Scoped · Evaluated · ReversibleThe modules BMG uses to run performance accounts.
Adeqo combines campaign governance, measurement validation, paid media monitoring, SEO/GEO/AIO intelligence, and client reporting into one platform workflow. This is the difference between managing campaigns manually and operating them through a system.
Campaign Blueprint Engine
Standardizes paid media account structures before campaigns are launched.
Tracking Readiness Engine
Validates whether the account has the measurement foundation needed for optimization.
Pre-Launch QA
Prevents avoidable campaign launch errors. Nothing goes live until checks pass.
Paid Media Control Plane
Monitors campaign health across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360, and regional platforms.
SEO / GEO / AIO Intelligence
Connects search demand with AI discovery and landing-page performance.
Client Reporting Layer
Turns operational data into account-manager-ready output.
How Adeqo runs a BMG account.
Five stages, applied to every BMG-managed account. Each stage is a system, not a meeting.
Ingest
Pull data from platforms, analytics, and CRMs into one operating context.
Validate
Check measurement and setup integrity before acting on signals.
Govern
Apply BMG operating standards to every campaign and account.
Detect
Surface anomalies, signal corruption, and visibility changes.
Output
Turn operating signals into AM actions, client narrative, escalation.
Real screens from how BMG operates accounts.
Believable values, operating language, no vanity metrics. These are the views BMG account managers and specialists work from every day.
Built because performance marketing needed an operating system.
BMG did not build Adeqo to sell another dashboard. We built it because performance execution breaks when every specialist, market, platform, and reporting workflow operates differently.
What was breaking
- Campaigns were becoming too fragmented across markets
- Measurement quality was too inconsistent to optimize against
- Paid media and SEO were disconnected, not coordinated
- AI search changed how demand is discovered
- Manual QA could not scale globally
- Reporting needed to move from "what happened" to "what needs action"
What Adeqo turned that into
Adeqo is the system BMG uses to make execution repeatable, measurable, and accountable. It does not replace specialists. It gives them a controlled environment for launching, measuring, reviewing, and improving performance work with less variance and better accountability — across every account, every market, every platform.
Most of Adeqo is not AI. That is the point. It is a rules-first operating system with AI only where it adds real value.
Adeqo is BMG’s operating method, in software.
Four pillars that govern how BMG runs accounts — and how Adeqo enforces them.
Structured
Every account follows a defined operating architecture — campaign, channel, audience, and budget structure are not improvised per specialist.
Measurable
Every campaign must connect to validated conversion and business signals. If the measurement is not there, the campaign is not optimized against it.
Connected
Paid media, organic search, analytics, GEO, and AIO are not treated as separate silos. They are routed through one operating layer.
Accountable
Issues, decisions, and recommendations are logged into an operating workflow with named owners and escalation paths.
Run a sample Adeqo audit.
A lightweight view of how your site performs across search structure, GEO readiness, and measurable performance signals. Not a full engagement — a snapshot of how Adeqo evaluates digital readiness.