Powered by ACE · Adeqo Context Engine

Precision starts with context.

We build the business context AI needs to reason, coordinate, and execute across your enterprise.

Deterministic systems and AI agents operate from the same shared context.

The context decides the answer long before anyone asks.

A site release breaks a GA4 conversion. Salesforce stops recording where a lead came from. A page that ranks in Search Console gets described wrong in ChatGPT. All of it renders fine in a report. All of it becomes fact the moment an agent reads it.

Most AI products are assembled from prompts, YAML workflows, MCP servers, and API orchestration. They move data between steps. None of them knows that the Shopify customer and the HubSpot contact are the same person. Changing a prompt does not fix missing knowledge.

ACE resolves every business object into one typed knowledge graph.

Governance

One standard, from the ad account to the CRM

A launch that fails a check does not go live. Checks cover campaign naming, UTM schema, GA4 and GTM tagging, and CRM source capture. Every override is logged.

Deterministic · Auditable
Intelligence

Answers no single system holds

A drop in Shopify revenue is read against Google Ads spend, HubSpot pipeline, Search Console demand, and brand citations in AI Overviews before anything is called a cause.

LLM-assisted · Reasoned over your data
AI Agents

Bounded workflows, run against the operating graph

Agents trace a drop in qualified leads back to the tracking change behind it, draft the weekly account narrative, and escalate what they cannot resolve.

Deterministic · Auditable · Reversible

Building the context. Then executing on it.

Most platforms process events as they arrive and forget them. ACE resolves them into entities that persist, so the thing a workflow reads next week is the same thing it read today.

Paid platformsAds · Meta · TikTok · DV360Analytics & searchGA4 · Search Console · GTMCRM & commerceHubSpot · SalesforceWarehouseBigQuery · LookerAI answer surfacesChatGPT · PerplexityACEone operating graphper accountReportsRecommendationsValidationsAI agents
  • Paid platformsAds · Meta · TikTok
  • Analytics & searchGA4 · GSC · GTM
  • CRM & commerceHubSpot · Shopify
  • WarehouseBigQuery · Looker
  • AI answer surfacesChatGPT · Perplexity
ACEone operating graph per account
  • Validations
  • Recommendations
  • Reports
  • AI agents

What ACE reads.

Twenty systems Adeqo connects to, grouped by what each contributes.

Where the budget went
Google AdsMetaTikTokLinkedInSnapPinterestDV360
Events, queries, and tags
GA4Google Search ConsoleGTM
Lead source, stage, and revenue
HubSpotSalesforceShopify
Data the account already stores
Windsor.aiLookerBigQuery
Brand and competitor citations, per query
PerplexityChatGPTGoogle AI OverviewsClaude

How ACE builds enterprise knowledge

The same operations run on every account, in this order.

01Reads at entity level

Each campaign, ad set, landing page, conversion event, and CRM record lands in the graph as its own typed entity.

02Performs identity resolution

ACE merges every representation of the same business entity across connected platforms into a single canonical node.

03Joins on the enforced standard

Meta spend joins to a HubSpot lead because the channel taxonomy and UTM schema were set before the campaign was built.

04Maps revenue back to campaigns

ACE maps revenue from Shopify and lead quality from HubSpot and Salesforce back onto the campaign the source field names.

05Runs on two clocks

Paid platform signals are read as they arrive; the priority query set is retested once a week across all four answer surfaces.

06Serves agents a subgraph

An agent reads only the subgraph its workflow needs, then writes back a typed proposal for a person to accept or reject.

Campaign structureMeasurement qualityCRM outcomesSearch demandAI visibilityWebsite architectureBusiness priorities

What executes against it

Nothing reasons from raw records. Every one of these reads the graph.

  • Rule engineLaunch gates, naming and UTM checks, tracking thresholds. Pass or fail against stored fields.
  • IntelligenceCross-channel interpretation, anomaly explanation, the weekly narrative.
  • AgentsBounded workflows that read a subgraph and write a typed proposal for a named owner.

By the time a launch gate or a weekly report runs, all of this has already happened.

Deterministic before generative.

ACE establishes deterministic structure first. Large language models operate only after the business graph has been validated.

  • Rules are not generated.
  • Schemas are not generated.
  • Relationships are not generated.
  • Governance is not generated.

That keeps AI reasoning bounded, explainable, reversible, and auditable.

Everything runs through ACE.

Every module reasons over the same operating graph.

  1. Campaign Blueprint
  2. Tracking
  3. QA
  4. Paid Media
  5. SEO/GEO
  6. Reporting
  7. AI Agents

Campaign Blueprint Engine

Standardizes paid media account structures before campaigns are launched.

Campaign naming conventionChannel taxonomyAudience structureBudget grouping

Tracking Readiness Engine

Validates whether the account has the measurement foundation needed for optimization.

GA4 eventsGTM tagsGoogle Ads conversionsMeta Pixel + CAPI

Pre-Launch QA

Prevents avoidable campaign launch errors. Nothing goes live until checks pass.

UTM validationLanding-page checkPixel firingConversion path check

Paid Media Control Plane

Monitors campaign health across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360, and regional platforms.

Budget pacingSpend anomaliesConversion volatilityCPA / ROAS movement

SEO / GEO / AIO Intelligence

Connects search demand with AI discovery and landing-page performance.

Organic demand signalPriority landing pagesAI Overview visibilityChatGPT / Perplexity citation checks

Client Reporting

Turns operational data into account-manager-ready output.

Weekly summaryBusiness impact framingIssues and actionsNext-step recommendations

AI Agents

Bounded agents that reason over the operating graph ACE maintains.

Anomaly investigationClient report draftingLaunch validationSearch visibility review

Run a sample Adeqo audit.

A snapshot of how your site performs across search structure, GEO readiness, and measurable performance signals. A sample of the checks Adeqo runs on managed accounts.

Run a free auditTalk to BMG