Precision starts with context.
Paid media. Analytics. Search. CRM. Commerce. AI answers.One shared context that enables AI to reason, coordinate, and execute across the business.
The enterprise intelligence platform. At its core is ACE, the Adeqo Context Engine, assembling business context from every connected system into one shared context that agents reason and act from.
The context decides the answer long before anyone asks.
A site release breaks a GA4 conversion. Salesforce stops recording where a lead came from. A page that ranks in Search Console gets described wrong in ChatGPT. All of it renders fine in a report. All of it becomes fact the moment an agent reads it.
One standard, from the ad account to the CRM
A launch that fails a check does not go live. The checks cover campaign naming, UTM schema, GA4 and GTM tagging, and CRM source capture, with every override logged.
Deterministic · AuditableAnswers no single system holds
A drop in Shopify revenue is read against Google Ads spend, HubSpot pipeline, Search Console demand and brand citations in AI Overviews, before anything is called a cause.
LLM-assisted · Reasoned over your dataBounded workflows, run against the shared context
Agents trace a drop in qualified leads back to the tracking change behind it, draft the weekly account narrative, and escalate what they cannot resolve.
Deterministic · Auditable · ReversibleMeet ACE.
ACE is the context engine behind Adeqo. Most marketing platforms process events. ACE builds context.
Every workflow, recommendation, and report is generated against that shared context.
Everything runs through ACE.
Every module reads the same shared context.
- Campaign Blueprint
- Tracking
- QA
- Paid Media
- SEO/GEO
- Reporting
- AI Agents
Campaign Blueprint Engine
Standardizes paid media account structures before campaigns are launched.
Tracking Readiness Engine
Validates whether the account has the measurement foundation needed for optimization.
Pre-Launch QA
Prevents avoidable campaign launch errors. Nothing goes live until checks pass.
Paid Media Control Plane
Monitors campaign health across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360, and regional platforms.
SEO / GEO / AIO Intelligence
Connects search demand with AI discovery and landing-page performance.
Client Reporting
Turns operational data into account-manager-ready output.
AI Agents
Bounded agents that act on the shared context ACE maintains.
How Adeqo runs a BMG account.
Five stages, applied to every BMG-managed account. Each stage is a system, not a meeting.
Build ContextACE
ACE ingests data from every connected platform and constructs one shared context.
ValidateACE
ACE validates measurement and setup integrity before any signal is acted on.
GovernAdeqo
Adeqo governs execution against BMG operating standards, before work goes live.
ReasonACE
ACE reasons across hundreds of connected signals to identify anomalies, opportunities and business impact.
ExecuteAgents
Bounded agents and workflows turn that reasoning into artifacts a person can act on.
Real screens from how BMG operates accounts.
These are the views BMG account managers and specialists work from every day.
We built this for ourselves first.
Performance execution breaks when every specialist, market, platform, and reporting workflow operates differently. We were living that at scale, so we built the system that holds every account to one standard.
What was breaking
- Campaigns fragmented across markets
- Measurement too inconsistent to optimize against
- Paid media and SEO on separate tracks
- AI search changed how demand is found
- Manual QA could not scale
- Reporting stopped at "what happened"
What Adeqo turned that into
Specialists keep the judgment calls. The platform holds the standard, so the variance lands in the strategy rather than the execution.
AI is one component. The architecture is deterministic.
Deterministic systems govern campaign execution, measurement, approvals, and QA. ACE applies large language models only where reasoning creates value: interpreting cross-channel signals, generating recommendations, drafting reports, identifying anomalies, and coordinating workflows.
Rules enforce execution. Context enables intelligence.
Adeqo is BMG’s operating method, in software.
Four pillars that govern how BMG runs accounts — and how Adeqo enforces them.
Govern
Campaign, channel and budget architecture defined once, enforced on every account.
Understand
ACE holds what each account is measured on, and how its systems relate.
Execute
Bounded agents act on that context, every action with a named owner.
Improve
Decisions and outcomes write back, so the next cycle starts where the last ended.
Run a sample Adeqo audit.
A snapshot of how your site performs across search structure, GEO readiness, and measurable performance signals. A sample of the checks Adeqo runs on managed accounts.