The operating system for modern performance marketing.
Campaign governance. Measurement integrity. Search intelligence. AI execution.
The operating platform BMG built after managing thousands of campaigns across global markets. At its core is ACE, the Adeqo Context Engine, reasoning across the whole system rather than one channel at a time.
Performance fails long before someone changes a bid.
Broken attribution. Inconsistent campaign architecture. Weak tracking. Disconnected CRM data. Missing schema. Fragmented reporting. All of it upstream of Google Ads or Meta, and all of it deciding what the algorithms can optimize.
Rules-enforced execution standards
Naming, UTM architecture, tracking, launch QA and blueprint logic, enforced before work goes live.
Deterministic · AuditableContext-aware reasoning across every marketing signal
Recommendations produced from the relationships between systems, not one dashboard at a time.
LLM-assisted · Reasoned over your dataBounded workflows, run against shared context
Agents investigate anomalies, draft reports, validate launches and escalate exceptions.
Deterministic · Auditable · ReversibleMeet ACE.
ACE is the context engine behind Adeqo. Most marketing platforms process events. ACE builds context.
Every workflow, recommendation, and report is generated against that shared operating context rather than isolated platform metrics.
Everything runs through ACE.
Every module shares the same operating context rather than maintaining separate copies of campaign data.
- Campaign Blueprint
- Tracking
- QA
- Paid Media
- SEO/GEO
- Reporting
- AI Agents
Campaign Blueprint Engine
Standardizes paid media account structures before campaigns are launched.
Tracking Readiness Engine
Validates whether the account has the measurement foundation needed for optimization.
Pre-Launch QA
Prevents avoidable campaign launch errors. Nothing goes live until checks pass.
Paid Media Control Plane
Monitors campaign health across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360, and regional platforms.
SEO / GEO / AIO Intelligence
Connects search demand with AI discovery and landing-page performance.
Client Reporting Layer
Turns operational data into account-manager-ready output.
AI Agents
Bounded agents that act on the operating context ACE maintains.
How Adeqo runs a BMG account.
Five stages, applied to every BMG-managed account. Each stage is a system, not a meeting.
Build ContextACE
ACE ingests data from every connected platform and constructs a unified operating context.
ValidateACE
ACE validates measurement and setup integrity before any signal is acted on.
GovernAdeqo
Adeqo governs execution against BMG operating standards, before work goes live.
ReasonACE
ACE reasons across hundreds of connected signals to identify anomalies, opportunities and business impact.
ExecuteAgents
Bounded agents and workflows turn that reasoning into artifacts a person can act on.
Real screens from how BMG operates accounts.
These are the views BMG account managers and specialists work from every day.
We built this for ourselves first.
Performance execution breaks when every specialist, market, platform, and reporting workflow operates differently. We were living that at scale, so we built the system that holds every account to one standard.
What was breaking
- Campaigns fragmented across markets
- Measurement too inconsistent to optimize against
- Paid media and SEO on separate tracks
- AI search changed how demand is found
- Manual QA could not scale
- Reporting stopped at "what happened"
What Adeqo turned that into
Specialists keep the judgment calls. The platform holds the standard, so the variance lands in the strategy rather than the execution.
AI is one component. The architecture is deterministic.
Deterministic systems govern campaign execution, measurement, approvals, and QA. ACE applies large language models only where reasoning creates value: interpreting cross-channel signals, generating recommendations, drafting reports, identifying anomalies, and coordinating workflows.
Rules enforce execution. Context enables intelligence.
Adeqo is BMG’s operating method, in software.
Four pillars that govern how BMG runs accounts — and how Adeqo enforces them.
Govern
Campaign, channel and budget architecture defined once, enforced on every account.
Understand
ACE holds what each account is measured on, and how its systems relate.
Execute
Bounded agents act on that context, every action with a named owner.
Improve
Decisions and outcomes write back, so the next cycle starts where the last ended.
Run a sample Adeqo audit.
A snapshot of how your site performs across search structure, GEO readiness, and measurable performance signals. A sample of the checks Adeqo runs on managed accounts.