Intelligence Layer

Cross-channel signal. Mapped to business outcome.

Adeqo’s Intelligence layer reads paid media, analytics, organic search, AI answer surfaces, and CRM together — and reasons over them at the account level. Models are used for what they are good at: language and structured reasoning.

Cross-Channel Signal Layer

One signal model. Five channels. Account context applied.

Each channel feeds the same per-account signal model. Adeqo reasons over the combined picture — not five disconnected dashboards.

Paid Media Health

Budget pacing, spend anomalies, conversion volatility, CPA / ROAS movement, and platform- specific issues across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360.

Per-platform · Per-campaign · Per-account roll-up

Organic Search Demand

GSC and third-party demand signals, query intent classification, priority landing pages, and where organic and paid overlap or compete.

Demand · Intent · Coverage

GEO / AIO Visibility

Brand citation presence and competitor inclusion across Perplexity, ChatGPT, Google AI Overviews, and Claude. Tracked per priority query and per market.

Citation share · Entity coverage · Schema readiness

CRM & Conversion Reconciliation

HubSpot / Salesforce source capture cross-checked against UTM and platform conversion data. Surfaces drift before it corrupts attribution.

Source capture · Lead-stage mapping · Revenue back-fill

Business Outcome Mapping

Campaign decisions tied to commercial KPIs — pipeline, qualified leads, revenue — not platform-reported proxy metrics that flatter and mislead.

Commercial KPIs · Pipeline · Revenue lift

Narrative Generation

Weekly summary, anomaly explanation, and recommendation narratives generated by an LLM reasoning over your structured account data — never about your brand from general knowledge.

LLM-assisted · Retrieval-grounded · Auditable
Example · Intelligence Output

Cross-channel narrative · Northwind Retail · Week 18.

A real shape of the narrative Adeqo generates for an account manager. Signal-first. Recommendation-second. No filler.

Weekly Account Narrativegenerated Mon 06:14 · grounded in 14 sources
Paid mediaMeta CAC up 22% on PROSPECT-EMEA. Driver: dedup drift to 14% inflated reported conversions through Apr, now self-correcting. Recommend: hold spend, fix CAPI dedup this week — do not re-optimize yet.
Organic + GEOBrand citation rose to 41% across 12 priority queries (was 33%). Largest gain on “workwear b2b account UK.” Still cited 0 / 4 on “fire-retardant workwear standards” — competitor owns. Recommend: Q&A schema on the standards explainer.
TrackingHubSpot source capture dropped paid social UTMs on /book and /quote since Apr 28. Estimated 11% of paid social leads mis-attributed. Critical · CRM ops owns.
PipelineQualified pipeline from paid social tracking flat vs Q1, but adjusted for source- capture drift it is likely +9%. Action: re-run attribution next week after CRM fix.

Intelligence is downstream of Governance.

You cannot reason credibly over data you do not trust. That’s why Governance comes first — and why both layers ship together.

See GovernanceSee real workflows