No platform explains its own numbers.
A 22% spike in Meta CAC looks like a performance failure — until you cross-reference it with GA4 events, HubSpot lead sources, and Salesforce pipeline. The real culprit? CAPI deduplication drift.
Week 18 dashboard.
A sample account. The Monday morning account summary.
Up 22%, driven by CAPI dedup drift at 14% against an 8% threshold, which inflated reported conversions through April.
ActionHold spend and fix CAPI dedup this week. Do not re-optimize yet.
Up to 41% from 33% across 12 priority queries. Best coverage on “workwear b2b account UK.” Cited 0 / 4 on “fire-retardant workwear standards,” where the competitor is cited 4 / 4.
ActionAdd Q&A schema to the standards explainer.
HubSpot dropped paid social UTMs on /book and /quote from Apr 28, mis-attributing an estimated 11% of paid social leads.
ActionCritical. Owned by CRM ops.
Reported flat against Q1. Adjusted for the tracking drift, estimated at +9%.
ActionRe-run attribution next week, after the CRM fix.
Answer surfaces, tested per query.
Per priority query and per market. A gap becomes a content or schema recommendation.