Intelligence Layer

Cross-channel signal. Mapped to business outcome.

Adeqo’s Intelligence layer reasons over the knowledge graph ACE builds: paid media, analytics, organic search, AI answer surfaces and CRM, held together at the account level. Models do what they are good at, which is language and structured reasoning.

ACE builds the knowledge graph. Intelligence reasons over it.

Each channel below feeds it.

Paid Media Health

Budget pacing, spend anomalies, conversion volatility, CPA / ROAS movement, and platform- specific issues across Google, Meta, TikTok, LinkedIn, Snap, Pinterest, DV360.

Per-platform · Per-campaign · Per-account roll-up

Organic Search Demand

GSC and third-party demand signals, query intent classification, priority landing pages, and where organic and paid overlap or compete.

Demand · Intent · Coverage

GEO / AIO Visibility

Brand citation presence and competitor inclusion across Perplexity, ChatGPT, Google AI Overviews, and Claude. Tracked per priority query and per market.

Citation share · Entity coverage · Schema readiness

CRM & Conversion Reconciliation

HubSpot / Salesforce source capture cross-checked against UTM and platform conversion data. Surfaces drift before it corrupts attribution.

Source capture · Lead-stage mapping · Revenue back-fill

Business Outcome Mapping

Campaign decisions tied to commercial KPIs — pipeline, qualified leads, revenue — not platform-reported proxy metrics that flatter and mislead.

Commercial KPIs · Pipeline · Revenue lift

Narrative Generation

Weekly summary, anomaly explanation, and recommendation narratives generated by an LLM reasoning over the operating graph.

LLM-assisted · Retrieval-grounded · Auditable

Cross-channel narrative · Northwind Retail · Week 18.

A real shape of the narrative Adeqo generates for an account manager. Signal-first. Recommendation-second. No filler.

Weekly Account Narrativegenerated Mon 06:14 · grounded in 14 sources
Paid mediaMeta CAC up 22% on PROSPECT-EMEA. Driver: dedup drift to 14% inflated reported conversions through Apr, now self-correcting. Recommend: hold spend, fix CAPI dedup this week — do not re-optimize yet.
Organic + GEOBrand citation rose to 41% across 12 priority queries (was 33%). Largest gain on “workwear b2b account UK.” Still cited 0 / 4 on “fire-retardant workwear standards” — competitor owns. Recommend: Q&A schema on the standards explainer.
TrackingHubSpot source capture dropped paid social UTMs on /book and /quote since Apr 28. Estimated 11% of paid social leads mis-attributed. Critical · CRM ops owns.
PipelineQualified pipeline from paid social tracking flat vs Q1, but adjusted for source- capture drift it is likely +9%. Action: re-run attribution next week after CRM fix.

Answer surfaces, tested per query.

Brand and competitor citation across the four surfaces, per priority query and per market. A gap becomes a content or schema recommendation.

GEO / AIO Intelligence12 priority queries tested across 4 answer surfaces
"best workwear brand for trades EU"Cited 1 / 4
Competitor appears in AI Overview · service page lacks entity-level markup · recommend schema rewrite
"workwear b2b account UK"Cited 3 / 4
Brand cited in Perplexity, ChatGPT, AI Overview · missing in Claude · entity coverage strong
"fire-retardant workwear standards"Cited 0 / 4
Competitor cited in 4 / 4 · FAQ content not structured for answer extraction · recommend Q&A markup
"workwear bulk ordering"Cited 2 / 4
Blog ranks #4 organic · does not support conversion path · landing-page revision queued

Intelligence is downstream of Governance.

Governance makes the graph resolvable. That is why both layers ship together.

See GovernanceSee the workflows