Rules-enforced execution. Before campaigns go live.
Campaign blueprints, pre-launch QA and tracking readiness run as rules. Every check has a defined pass/fail and a full audit trail. One taxonomy, one UTM schema. That is how ACE matches a campaign to a conversion.
Six execution-standard systems.
Campaign Blueprint Engine
Standardizes account structure before specialists touch a platform.
UTM & Naming Enforcement
Naming convention and UTM architecture validated on every campaign.
Pre-Launch QA
Gate that blocks campaign launch until checks pass.
Tracking Readiness
Scored health of the measurement foundation ACE builds on.
Audit Logs
Every check, override, and decision logged for compliance and post-mortem review.
Account-Level Rules
Per-account overrides where market or vertical requires it — always logged.
The standard, written down.
A rule only governs if everyone can read it. These are the three that decide whether ACE can match a campaign to a conversion.
The naming convention, as enforced
Every campaign identifier decomposes into four segments. A name that does not decompose fails the blueprint check before a specialist opens a platform.
The UTM schema, as validated
Five parameters. The first four are required on every paid link. This is the join key ACE uses to match a campaign to a conversion.
The audit log, as written
Actor, timestamp, rule reference, outcome. Machine checks and human overrides land in the same log, which is what makes an override reviewable rather than invisible.
NRT-EMEA-Q2-PROSPECT · launch gate.
Real campaign-launch checklist as it appears in Adeqo. Critical and warning items must be resolved or explicitly overridden before the gate opens.
Tracking readiness, scored.
The measurement foundation ACE builds on. A failing check here invalidates every number downstream of it, which is why it gates rather than warns.
Example · open issues across the account.
Issues are surfaced with severity, evidence, and assigned owner. Every fix writes back to the knowledge graph ACE maintains.