Workflows

Workflows only execute against a shared context layer.

BMG specialists, account managers, and tracking engineers run each workflow through Adeqo. ACE reasons over the current state of the operating graph, applies the relevant rules and historical context, determines the required action, and writes the resulting decision, exception, or outcome back into the graph.

A closed operating loop: context → reasoning → action → institutional memory

Weekly Account Review

Weekly · Monday 09:00 local
Trigger
  • Scheduled
  • Account roll-up complete
  • Open issues > 0
Inputs
  • Paid media health
  • Tracking readiness
  • GEO/AIO presence
  • Pipeline data
Checks
  • Blueprint compliance
  • Signal integrity
  • Open issue ageing
  • Pacing vs plan
Output
  • AM brief
  • Recommendation queue
  • Client narrative draft
  • Escalation list
OwnerAccount Manager
EscalationOpen critical issue > 5 business days
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