Workflows

Six operating workflows. Used every week.

BMG specialists, account managers and tracking engineers run these through Adeqo. Each one reasons over the operating graph ACE maintains, then writes its outcome back.

01

Weekly Account Review

Weekly · Monday 09:00 local
Trigger
  • Scheduled
  • Account roll-up complete
  • Open issues > 0
Inputs
  • Paid media health
  • Tracking readiness
  • GEO/AIO presence
  • Pipeline data
Checks
  • Blueprint compliance
  • Signal integrity
  • Open issue ageing
  • Pacing vs plan
Output
  • AM brief
  • Recommendation queue
  • Client narrative draft
  • Escalation list
Owner / Escalation
  • Account Manager
  • Escalate: Open critical issue > 5 business days
02

Campaign Launch

Per campaign · gated
Trigger
  • New campaign created
  • Specialist requests launch
Inputs
  • Blueprint config
  • UTM schema
  • Tracking map
  • Creative + approvals
Checks
  • Naming convention
  • UTM validation
  • Conversion path
  • Geo + budget targeting
  • Creative approval
Output
  • Launch decision
  • Audit-trail entry
  • AM notification
  • Specialist remediation list
Owner / Escalation
  • Paid Media Specialist
  • Escalate: Override requested · requires AM sign-off
03

Tracking Issue

Continuous · event-driven
Trigger
  • Tracking readiness score drop
  • CAPI dedup above threshold
  • CRM source capture drift
Inputs
  • GA4 events
  • GTM container state
  • CAPI delivery
  • CRM form data
Checks
  • Source attribution
  • Conversion event fire
  • Form payload
  • Cross-domain handoff
Output
  • Ticket draft
  • Owner assignment
  • AM notification
  • Spend hold recommendation
Owner / Escalation
  • Tracking team
  • Escalate: Critical signal corruption · halt-optimization recommendation
04

Paid Media Anomaly

Continuous · event-driven
Trigger
  • Spend anomaly
  • CPA / ROAS movement above band
  • Conversion volume drop
Inputs
  • Platform spend feeds
  • Conversion volume
  • Auction signals
  • Tracking health
Checks
  • Is anomaly downstream of tracking?
  • Is anomaly downstream of platform?
  • Account-level impact
Output
  • Anomaly note
  • Suggested action
  • Hold-or-act decision
  • AM brief entry
Owner / Escalation
  • Paid Media Specialist
  • Escalate: Spend drift > 25% · 24h hold + AM call
05

GEO / AIO Opportunity

Weekly · query-set sweep
Trigger
  • Priority query set test complete
  • Competitor citation change
Inputs
  • Citation results · 4 surfaces
  • Schema state
  • Content readiness
  • Entity coverage
Checks
  • Brand cited?
  • Competitor cited?
  • Entity present?
  • Schema valid?
Output
  • Opportunity list
  • Content recommendation
  • Schema recommendation
  • AM brief entry
Owner / Escalation
  • SEO / GEO lead
  • Escalate: Critical query coverage drop · roadmap re-prioritization
06

Client Reporting

Weekly · before AM review
Trigger
  • Account roll-up complete
  • Weekly review draft ready
Inputs
  • Operating signals
  • Issue queue
  • Recommendation queue
  • Commercial KPIs
Checks
  • Narrative accurate?
  • Recommendations actionable?
  • Escalations flagged?
Output
  • Weekly client report
  • Internal AM notes
  • Action follow-ups
  • Roadmap update
Owner / Escalation
  • Account Manager
  • Escalate: Client KPI miss > 2 weeks · senior review
See the platformHow ACE worksRun a free audit