Workflows

Six real operating workflows. Used every week.

These are not feature lists. They are the workflows BMG specialists, account managers, and tracking engineers operate through Adeqo. Each has a defined trigger, inputs, checks, output, owner, and escalation condition.

01

Weekly Account Review

Weekly · Monday 09:00 local
Trigger
  • Scheduled
  • Account roll-up complete
  • Open issues > 0
Inputs
  • Paid media health
  • Tracking readiness
  • GEO/AIO presence
  • Pipeline data
Checks
  • Blueprint compliance
  • Signal integrity
  • Open issue ageing
  • Pacing vs plan
Output
  • AM brief
  • Recommendation queue
  • Client narrative draft
  • Escalation list
Owner / Escalation
  • Account Manager
  • Escalate: Open critical issue > 5 business days
02

Campaign Launch

Per campaign · gated
Trigger
  • New campaign created
  • Specialist requests launch
Inputs
  • Blueprint config
  • UTM schema
  • Tracking map
  • Creative + approvals
Checks
  • Naming convention
  • UTM validation
  • Conversion path
  • Geo + budget targeting
  • Creative approval
Output
  • Launch decision
  • Audit-trail entry
  • AM notification
  • Specialist remediation list
Owner / Escalation
  • Paid Media Specialist
  • Escalate: Override requested · requires AM sign-off
03

Tracking Issue

Continuous · event-driven
Trigger
  • Tracking readiness score drop
  • CAPI dedup above threshold
  • CRM source capture drift
Inputs
  • GA4 events
  • GTM container state
  • CAPI delivery
  • CRM form data
Checks
  • Source attribution
  • Conversion event fire
  • Form payload
  • Cross-domain handoff
Output
  • Ticket draft
  • Owner assignment
  • AM notification
  • Spend hold recommendation
Owner / Escalation
  • Tracking team
  • Escalate: Critical signal corruption · halt-optimization recommendation
04

Paid Media Anomaly

Continuous · event-driven
Trigger
  • Spend anomaly
  • CPA / ROAS movement above band
  • Conversion volume drop
Inputs
  • Platform spend feeds
  • Conversion volume
  • Auction signals
  • Tracking health
Checks
  • Is anomaly downstream of tracking?
  • Is anomaly downstream of platform?
  • Account-level impact
Output
  • Anomaly note
  • Suggested action
  • Hold-or-act decision
  • AM brief entry
Owner / Escalation
  • Paid Media Specialist
  • Escalate: Spend drift > 25% · 24h hold + AM call
05

GEO / AIO Opportunity

Weekly · query-set sweep
Trigger
  • Priority query set test complete
  • Competitor citation change
Inputs
  • Citation results · 4 surfaces
  • Schema state
  • Content readiness
  • Entity coverage
Checks
  • Brand cited?
  • Competitor cited?
  • Entity present?
  • Schema valid?
Output
  • Opportunity list
  • Content recommendation
  • Schema recommendation
  • AM brief entry
Owner / Escalation
  • SEO / GEO lead
  • Escalate: Critical query coverage drop · roadmap re-prioritization
06

Client Reporting

Weekly · before AM review
Trigger
  • Account roll-up complete
  • Weekly review draft ready
Inputs
  • Operating signals
  • Issue queue
  • Recommendation queue
  • Commercial KPIs
Checks
  • Narrative accurate?
  • Recommendations actionable?
  • Escalations flagged?
Output
  • Weekly client report
  • Internal AM notes
  • Action follow-ups
  • Roadmap update
Owner / Escalation
  • Account Manager
  • Escalate: Client KPI miss > 2 weeks · senior review
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